Oschad Premium та GUZEMA перетворили ювелірну прикрасу на арт-інсталяцію в преміум-центрі Ощадбанку

Oschad Premium continues to develop its cultural programme and presents a joint project with the Ukrainian jewellery brand GUZEMA. The exhibition combines contemporary Ukrainian design, art and a unique customer experience.
Partnerships with Ukrainian artists, brands and cultural projects that shape the contemporary Ukrainian landscape are one of the key areas of Oschad Premium’s work.
This year is symbolic for both partners: Oschad Premium has been embodying the principle of “Turning the ordinary into something special” for 10 years, whilst the GUZEMA brand has also recently celebrated its tenth anniversary. For both brands, this milestone has provided an opportunity to reflect on the journey so far and to continue creating value that transcends the ordinary.

“For Oschad Premium, premium service is, above all, about attention to detail, emotions and experiences that stay with a person for a long time. That is why we strive to ensure that interactions with the bank go beyond financial services and become a special experience. Our partnership with GUZEMA brings together values we hold near and dear and enables us to introduce our customers to contemporary Ukrainian design in a new format. We are delighted that, in this anniversary year for both brands, we have the opportunity to create a joint project,” — says Dmytro Soloviov, Head of Oschad Premium.
The centrepiece of the exhibition is a large-scale installation in the shape of a GUZEMA ring. This familiar piece of jewellery appears in an unusual scale, transforming into an art object and becoming part of the space at the Oschad Premium centre. The exhibition offers a fresh perspective on Ukrainian design and invites visitors to engage with the art of jewellery in a new way.
The exhibition is on display at the Oschad Premium centre in Kyiv. Until January 13, 2027, Oschadbank premium cardholders can take advantage of a special offer from GUZEMA - 7% discount on the brand’s products.