Oschad Premium Was Awarded the UCXE’26 Prize for the “Bank As a Cultural Space” Project

Oschad Premium has been recognised in the “Best Offline CX Case Study” category at the UCXE’26 All-Ukrainian Customer Experience Awards. The Bank received the award for its project “The Bank as a Cultural Space: How Art Has Transformed the Customer Experience”.

The project is based on Oschad Premium’s strategic approach to supporting and promoting Ukrainian art, integrating it into the banking environment and creating a new format for a premium customer experience. The Bank collaborates with Ukrainian artists, introduces customers to their work and creates a space for meetings and dialogue with the artists.

Works by Ukrainian artists are displayed in the bank’s premium areas. Here, art not only adorns the interior but also becomes an integral part of the atmosphere, the brand’s philosophy and the customer experience.

Oschadbank’s Premium Centre has become a venue for art exhibitions, meetings with artists, artist talks and private cultural events for customers. Such initiatives are shaping new ways of engaging with customers beyond traditional banking services.

Through art projects, collaborations with Ukrainian brands and partnerships with cultural institutions, Oschad Premium helps to preserve and promote Ukrainian cultural heritage and support national identity.

“When the clients visit us, they see not just a banking space, but also a gallery of contemporary Ukrainian art. For us, premium banking is not merely about high-quality financial services and privileges, but also a holistic experience that combines aesthetics, emotions, cultural enrichment and new experiences. The award at UCXE’26 confirms the value of combining art with the customer experience. We will continue to support Ukrainian art and develop joint projects with artists and cultural institutions,” said Dmytro Soloviiov, Director of Oschadbank’s Premium Banking Department.

The recognition at UCXE’26 confirms the value of this approach to shaping a premium customer experience and developing Oschad Premium.

Oschad Premium consistently maintains its leading position in national rankings: at Ukrainian CX Excellence 2025, the bank received an award in the “Best Personalised Customer Experience Case” category and at FinAwards 2025, it was ranked among the top three in the “Best Investment Offer in Traditional Assets” category.

In addition to these national awards, Oschad Premium has also gained international recognition. In 2025, Oschadbank won the “Best Private Bank in Ukraine 2025” award at the Global Private Banking Awards. The competition is organised annually by The Banker and Professional Wealth Management (PWM), both part of the Financial Times Group.

These awards reflect the consistent development of Oschad Premium - from financial services and investment solutions to cultural projects and partnerships that enrich the customer experience.