Oschadbank launches a credit card with no fees for cash withdrawals and transfers

Oschad offers an updated credit card, “My Credit Card” - a simple and honest financial instrument with no hidden conditions.

Its main advantage is the complete absence of fees for cash withdrawals and transfers between cards, and the card does not require compulsory insurance.

The client pays only the interest rate, which during the grace period is a symbolic 0.001% per month. The card provides a credit limit of UAH 5,000 to 400,000 with a grace period of up to 62 days for standard transactions and up to 92 days for certain categories that can be connected via Oschadbank's chatbot. The minimum monthly payment is 5% of the amount used. There are no service, withdrawal, or replenishment fees.

"We have created a truly honest and understandable loan product. There are no hidden fees, complicated tariff plans, or surprises in the statement - only a fair interest rate and the most transparent terms. My Credit Card is as transparent and reliable as Oschad itself,” comments Anton Tiutiun, Deputy Chairman of the Management Board of Oschadbank.

In addition to the basic benefits, customers get access to the My Bonuses loyalty program from Visa and additional discounts of up to 5% on more than 700 promotional items in the ATB network, as well as the opportunity to buy goods in installments at 0.001% in partner networks: ROZETKA, COMFY, ALLO, Epicenter, and others.

To obtain a card, you must be a citizen of Ukraine aged 21 to 65 and have a permanent source of income. A prerequisite is the absence of overdue debts with other banks.

You can apply for “My Credit Card” at Oschadbank branches or through the mobile application, even if you are not a customer of Oschad.

To spread the word about the product, the Drama Queen agency has developed a creative campaign for Oschadbank. Its goal is to tell about the credit card in an ironic and non-trivial way, as well as to show the brand's animated mascots, the Oschadyks, in the real world for the first time.

Oschad's marketing team and the agency had a challenging task: to present a familiar banking product in a way that would encourage existing and potential customers to apply for a credit card. It was important for the authors to emphasize that this card does not strive for originality. It is what a good product should be - easy and comfortable to use. That is why the campaign is centered on the concept of "Nothing Strange!", which underscores the fact that one should not anticipate anything extraordinary from a credit card. It is convenient, and this is its strength.