Oschadbank and Etnodim Announce a Long-Term Partnership and Joint Cultural Projects Within the Premium Segment

As part of its renewed vision for premium service, Oschadbank announces the launch of a long-term partnership with the Ukrainian brand Etnodim. This collaboration turns a new page in the bank’s engagement with traditional crafts and continues its ongoing efforts to promote Ukrainian art and culture. Within the framework of this partnership, the bank plans to implement cultural initiatives in various formats that will offer new opportunities for both the Etnodim community and Oschadbank Premium customers.

“We are developing Oschadbank Premium as an ecosystem where top-quality service comes together with new opportunities for customers. We can clearly see that this format meets a real need: throughout the year 2025, the number of Oschadbank’s premium customers grew by 27.3% and since the beginning of the year 2026, by another 8.5%. That is why we continue to create value through premium service, particularly through collaboration with Ukrainian brands. Our partnership with Etnodim focuses on supporting Ukrainian culture, traditions and contemporary design. I am convinced that this partnership will lead to exciting future joint projects,” said Anton Tiutiun, Deputy Chairman of the Management Board of Oschadbank.

The partnership followed naturally from Oschadbank’s campaign “Turning the Everyday into Something Special,” developed in collaboration with Etnodim specifically for the Oschadbank Premium segment. Such cultural and artistic projects have been one of Oschadbank’s key areas of focus in the premium segment for over 10 years. Throughout this period, the bank has actively been involved in major cultural events realizing its own art projects and exhibitions at the Ukrainian House, as well as forming partnerships designed to draw attention to Ukrainian art and its artists. One of the first projects to integrate the arts into banking products was the design of Oschadbank Premium cards featuring a reproduction of the painting “Horse. Night” by Ukrainian artist Anatoliy Kryvolap.

Therefore, Oschadbank establishes partnerships with artists and brands that work with Ukrainian cultural heritage in innovative ways. Etnodim became one of them: the brand has been working with embroidery for 17 years treating it as a living cultural practice that continues to find new forms of expression. By drawing on archives and traditional patterns, the brand’s team embodies them in contemporary fashion and strives to uncover fresh approaches to interpreting this craft. For Andriy Cherukha, the brand’s founder, and the Etnodim team, the embroidery is mainly an art form; therefore, their pieces are not about nostalgia but rather about dialogue with history, culture, the world and ourselves.  The brand considers its role to extend further than just folk culture or museum archives, but also into the realms of contemporary art, design, and fashion.

This joint approach to preserving traditions became a crossing point for Oschadbank and Etnodim. One of the first projects resulting from this collaboration became the brand’s installation at the bank’s Premium Center in Kyiv. The installation demonstrates the harmonious integration of cultural heritage into the modern business environment, proving that it remains an essential part our present. The exhibition features unique Etnodim pieces, where each ornament carries deep meaning, complemented by suspended textile decor - a nod to the canvas where history is brought to life through embroidery.

For Oschadbank, supporting culture through the Oschadbank Premium initiative means opening it up to its customers. By means of its own and partner projects, the bank fosters a community of people united by high service standards, shared values and a genuine interest in Ukrainian art.

A nice and practical bonus for Oschadbank Premium customers includes a 10% discount on Etnodim products when paying with Oschadbank’s Visa Infinite and Mastercard World Elite cards. The offer is available for online purchases on the brand’s website and at Etnodim stores in Kyiv and Lviv.