Oschadbank is the best in inclusiveness and personalized customer experience: results of the national UCXE'2025 award

Oschad became one of the winners of the Ukrainian CX Excellence 2025 (UCXE'2025) national customer experience award, receiving four awards for the systematic implementation of human-centered solutions.

Oschadbank was recognized in the following nominations:

• I place in the Best CX Case for Implementing an Inclusive Approach nomination. For the second time in a row, Oschad won this award for the implementation of the inclusive program “My Accessibility,” which ensures the availability of financial services for all categories of customers;
• I place in the Best Case in Personalized Customer Experience nomination. The award was given for the case study “Evolution of a state-owned bank - from a savings bank to leadership in the premium segment,” namely for the creation and development of a modern premium service model. Through consistent transformation, Oschadbank transforms standard service into a personalized customer experience, fulfilling its promise; “We turn the ordinary into the special.”
• II place in the nomination “Best Offline CX Case” for the project "Banking on the Frontline. We are where it is needed most". The unique format of mobile branches, which makes it possible to provide financial accessibility in settlements where no other bank operates, was noted. Such solutions are especially important for frontline and remote communities;
• III place in the Best CX Case in the Contact Center nomination for the project “Barrier-free service in the contact center”. The project was based on the possibility of contacting Oschadbank via Viber, which was a unique case not only for the Ukrainian market. This solution provided access to the service for customers located in the temporarily occupied territories or abroad and emphasized Oschad's desire to be in touch with everyone regardless of the circumstances.

"Customer experience is not just about services. It is about respect for people. At Oschad, we meet the complex challenges of wartime every day with solutions that make meeting our customers' financial needs easier and more affordable. I believe these awards are well deserved, as they are backed by the trust of millions of Ukrainians," comments Anton Tiutiun, Deputy Chairman of the Management Board of Oschadbank.

This year's CX-marathon from KA Group gathered more than 60 cases from 30 companies and covered 13 nominations reflecting the entire spectrum of customer experience - from digital solutions to traditional services. The conference focused on effective, bold, and cross-industry cases that change the way businesses interact with people in times of turbulence and war.