Mastercard, VDNG and Oschadbank launch strategic partnership to develop payment infrastructure

Mastercard, the National Complex ‘Expocenter of Ukraine’ (VDNG) and Oschadbank have announced the launch of a long-term partnership aimed at developing cashless payments and modern services for the millions of visitors to one of Ukraine’s largest public spaces.

As part of the collaboration, Oschadbank, together with Mastercard, will develop payment infrastructure and acquiring services on the territory of VDNG, as well as introduce a programme of special offers for Mastercard cardholders at key events and seasonal projects at the complex.

The first partnership activities took place during the Book Country festival in April.

In 2026, the partnership will cover key events at VDNG, including:

• the Book Country festival
• the Career Festival
• the warm season
• Urban Park
• Food Plaza
• the Winter Country

Visitors to VDNG will receive:

• discounts at food courts, discounts on tickets to the green house, on parking and when booking the Garden BBQ relaxation areas for Oschadbank Mastercard® cardholders;
• interactive entertainment in branded areas by Mastercard and Oschadbank during events;
• convenient, barrier-free spaces.

Oschadbank ranks second on the Ukrainian acquiring market — as of the end of 2025, the bank’s network comprised 85,600 POS terminals, which is 7% more than a previous year. The bank provides a full range of payment services for festival participants, including using the OschadPAY mobile application, which can replace a POS terminal.

VDNG is one of Ukraine’s largest urban spaces — the complex welcomes over 5 million visitors each year, covers a total area of 287 hectares and comprises more than 150 facilities. During the warmer months alone, the complex welcomes up to 3.5 million guests, with other 700,000 visitors spending time in the VDNG urban park each year. Over 330 events take place on the complex grounds annually.

“Every day we work to make convenient and secure payments available everywhere, particularly in popular leisure venues. VDNG is a unique public space that offers extensive opportunities for new customer experience and the expansion of cashless payments in one of the most popular urban locations for active leisure,” Inga Andreieva, General Manager of Mastercard in Ukraine and Moldova, said.

“For Oschadbank, this partnership is a part of strategy to develop payment infrastructure in locations that shape the everyday experience of millions of Ukrainians. Together with Mastercard and VDNG, we are expanding access to convenient, secure and modern payment services by integrating them into one of the country’s largest urban spaces. The development of acquiring and payment infrastructure, special offers for our customers and barrier-free solutions are positive steps towards making financial services accessible where people live, relax, study and spend their time,” Anton Tiutiun, Deputy CEO in charge of retail business, said.

“Today VDNG is not just an exhibition center, but a fully-fledged public space offering a variety of ways to engage with the public. Our partnership with Mastercard and Oschadbank will help us develop our infrastructure and create better experience for visitors,” Yevhen Mushkin, VDNG Director General, said.